BIXBI Rawbble Dog Food Review 2026: Pricing & Safety

BIXBI Rawbble Dog Food Review 2026: Pricing & Safety

If you’ve picked up a bag of BIXBI Rawbble dog food and wondered whether it’s actually worth your money, you’re asking the right question. With grain-free formulas dominating pet store shelves, it’s easy to feel overwhelmed by bold marketing claims and confusing ingredient panels that don’t tell you much on their own.

This review cuts through that noise. You’ll get verified dry matter basis nutrition numbers, real recall history, current price-per-pound math, and a straight answer on whether Rawbble’s grain-free formula is safe for your dog’s heart health. No guesswork — just the facts you need to decide.

What Is BIXBI Rawbble Dog Food?

BIXBI Rawbble dog food is a grain-free dry kibble line made by BIXBI Pet, a Colorado-based company founded by James Crouch in Boulder back in 2009. The brand built its identity around fresh meat-first recipes, no fillers, and freeze-dried raw coating — the idea being you get raw nutrition benefits without the raw-feeding hassle.

Rawbble sits alongside BIXBI’s other line, Liberty, in the company’s lineup. While Liberty leans slightly more premium with a stronger fresh-meat percentage, Rawbble is positioned as BIXBI’s accessible everyday formula — still grain-free, still meat-forward, but priced for daily feeding rather than occasional treating.

Who Manufactures BIXBI Rawbble?

BIXBI oversees formulation and quality control from its Boulder headquarters, sourcing USDA-inspected meat and manufacturing through contracted co-packing facilities in the United States. The company emphasizes batch testing for heavy metals and salmonella before products ship — a practice worth noting given the brand’s recall history, which we’ll break down later in this article.

BIXBI Rawbble Ingredients Breakdown

Rawbble’s recipes lead with a single named meat source — chicken, beef, lamb, duck, or pork depending on the recipe — followed by a legume-heavy carbohydrate base. Understanding this ingredient panel matters more than most reviews let on, because it directly connects to the DCM safety discussion later in this guide.

BIXBI Rawbble Ingredients Breakdown

Top Ingredients in the Chicken Recipe

Here’s what actually makes up the bulk of a typical Rawbble bag:

  • Chicken — the primary protein source, listed first by weight
  • Chicken meal — a concentrated protein source after moisture removal
  • Lentils — a legume providing carbohydrates and some plant protein
  • Peas — another legume-based carb and fiber source
  • Garbanzo beans (chickpeas) — adds plant protein and starch
  • Chicken fat — the primary fat source, preserved with mixed tocopherols
  • Freeze-dried raw chicken coating — sprayed onto the kibble for palatability and added raw nutrients

What’s Added — and What’s Missing

Rawbble includes chelated minerals (zinc, iron, manganese) for better absorption, plus taurine and probiotics in most formulas. On the flip side, you won’t find corn, wheat, soy, artificial colors, or meat by-products — a genuine positive for owners avoiding cheap fillers.

That said, “no fillers” doesn’t mean “no fortification.” Rawbble still relies on a long list of added vitamins and synthetic amino acids to hit AAFCO nutrient profiles, which is completely normal for kibble but worth knowing if you assumed this was a minimally processed diet.

Dry Matter Basis (DMB) Nutrition Analysis

Dry Matter Basis (DMB) Nutrition Analysis

Guaranteed Analysis panels on pet food bags are misleading because they include moisture weight — and dry kibble moisture (around 10%) skews the numbers differently than wet food. Calculating dry matter basis removes water from the equation, giving you a true apples-to-apples nutrient percentage.

NutrientAs-Fed (Guaranteed Analysis)Dry Matter Basis
Protein31.0% min34.8%
Fat18.0% min20.1%
Fiber4.5% max5.0%
Carbohydrates (estimated)~32%35.9%
Moisture10.0% max—

At 34.8% protein DMB, Rawbble’s Chicken recipe sits comfortably in the mid-to-upper range for grain-free dry kibble — higher than most grain-inclusive formulas, though not unusually high compared to other legume-based grain-free brands like Acana or Instinct.

The 20.1% fat DMB gives a protein-to-fat ratio that supports lean muscle maintenance without excessive caloric density, which matters if your dog is less active or prone to weight gain. Carbohydrates land around 35.9%, driven almost entirely by the legume ingredients rather than grains.

AAFCO and WSAVA Compliance

Rawbble carries an AAFCO (Association of American Feed Control Officials) statement confirming it meets nutrient profiles for “all life stages” in most recipes — meaning it’s formulated to support puppies through senior dogs, not just one age group.

Where BIXBI Falls Short of WSAVA Guidelines

Here’s the gap almost no competitor review mentions: the World Small Animal Veterinary Association (WSAVA) has published global nutrition guidelines that go beyond AAFCO’s baseline. WSAVA recommends brands employ a qualified nutritionist on staff, conduct feeding trials (not just formulation calculations), and publish full calorie content and omega-6:omega-3 ratios.

BIXBI meets AAFCO’s minimum bar, but like most mid-tier brands, it doesn’t publicly disclose a board-certified veterinary nutritionist on staff or specify its omega fatty acid ratio anywhere on packaging or its website. This doesn’t make Rawbble unsafe — but it does mean you’re trusting formulation calculations over the more rigorous feeding-trial standard that WSAVA prefers.

StandardAAFCOWSAVA
Nutrient minimums metYesYes
Feeding trials conductedNot disclosedNot disclosed
On-staff nutritionist disclosedNot disclosedRecommended
Omega-6:3 ratio publishedNoRecommended

Is Grain-Free Rawbble Safe for Dogs? (DCM Discussion)

This is the section most competitor articles skip entirely, and it’s exactly where your dog’s health is on the line. Since 2018, the FDA has investigated a potential link between grain-free diets — especially those heavy in peas, lentils, and other legumes — and dilated cardiomyopathy (DCM), a serious heart condition in dogs not genetically predisposed to it.

Rawbble’s ingredient panel checks several of the boxes the FDA flagged: legumes appear as the second, third, and fifth ingredients in the Chicken recipe. That’s not automatically dangerous, but it means this formula falls into the exact category under ongoing scrutiny.

Is Grain-Free Rawbble Safe for Dogs? (DCM Discussion)

What BIXBI Does to Offset the Risk

To its credit, BIXBI fortifies Rawbble with added taurine and L-carnitine — amino acids linked to heart muscle function — which is a meaningful step many grain-free brands skip. Still, no long-term feeding studies have confirmed this fortification fully neutralizes DCM risk in legume-heavy diets.

Our honest take: if your dog has no history of heart issues and isn’t a breed predisposed to DCM (Doberman, Great Dane, Boxer), Rawbble is likely fine as part of a varied diet. If you’re feeding a breed at elevated cardiac risk, talk to your vet before choosing any grain-free formula — Rawbble included.

BIXBI Rawbble Recall History — Verified

Meta TitlePet Pride Dog Treats Review: Are They Safe for Dogs? (54 characters)Meta DescriptionThinking about Pet Pride dog treats? See real prices, ingredients, recalls, and honest reviews before you buy. (114 characters)IntroductionWalking down the pet aisle at Kroger, you've probably picked up a bag of Pet Pride dog treats and wondered if that low price tag means low quality. You're not alone. Thousands of budget-conscious dog owners search for honest answers about this store-brand line every month, and the reviews scattered across the internet are surprisingly mixed.This guide breaks down everything you need to know about Pet Pride dog treats — real ingredient quality, dry matter basis nutrition, full recall history, price-per-ounce comparisons across every Kroger banner, and what actual dog owners say after feeding them. By the end, you'll know exactly whether these treats deserve a spot in your dog's treat jar.Pet Pride Dog Treats Review: Are They Safe for Dogs? What Is Pet Pride? (Brand Overview)Pet Pride dog treats aren't made by a standalone pet food company — they're Kroger's own private-label pet care line. That matters because it changes how you should shop for them. You won't find Pet Pride at Chewy, Petco, or Amazon's official storefront; it's a grocery-store exclusive, which is part of why pricing and availability can feel confusing.The line covers both pet food and treats, and it's built around one core promise: solid, no-frills nutrition at a price well below national brands. Whether that promise holds up is exactly what this review digs into.Who Owns Pet Pride?Pet Pride is owned and distributed by The Kroger Co., one of the largest grocery retailers in the United States. It isn't manufactured in-house — like most private-label pet brands, Kroger contracts a third-party pet food manufacturer to produce it, then sells it exclusively under its own banners.Where Pet Pride Treats Are SoldYou'll find Pet Pride treats at Kroger, King Soopers, Ralphs, Smith's, Fred Meyer, Baker's, Food 4 Less, Fry's, Mariano's, Pick 'n Save, QFC, City Market, and Metro Market. If your local grocery store belongs to the Kroger Family of Stores, there's a good chance it carries at least a few Pet Pride SKUs.Pet Pride vs. Oma's Pride vs. Abound — Don't Confuse These BrandsQuick clarity check: Pet Pride, Oma's Pride, and Abound are three completely separate brands. Pet Pride is Kroger's budget private label. Oma's Pride is an unrelated premium raw-food brand founded in Connecticut, sold direct-to-consumer. Abound is Kroger's other, more premium in-house pet food line. Mixing these up in your research can lead you to the wrong recall records or reviews.Who Manufactures Pet Pride Dog Food?Kroger doesn't operate its own pet food manufacturing plants, so Pet Pride is very likely produced by a third-party co-packer on Kroger's behalf — a common practice across nearly every grocery-chain private label. Kroger's own packaging states the treats are made in the USA, but the specific manufacturing facility isn't publicly disclosed.Is Pet Pride Made in the USA?Yes — packaging and Kroger's product listings confirm domestic manufacturing. That said, "made in the USA" refers to where the treats are produced, not necessarily where every raw ingredient is sourced, so it's not a complete guarantee of ingredient origin.Third-Party Manufacturing — What We KnowThis lack of manufacturer transparency is fairly typical for store brands, but it's worth flagging as a limitation. If full ingredient traceability matters a lot to you, that's a legitimate reason to look elsewhere, and it's the kind of detail most competitor reviews gloss over entirely.Full Pet Pride Dog Treats Product LineupBefore judging whether Pet Pride dog treats are worth buying, it helps to see the full range. This isn't a one-product brand — it spans biscuits, chews, jerky, and dental treats, each with its own flavor and size variations.Biscuits (Small, Medium, Large — 5 Flavors, Peanut Butter, Milk, Gravy)The biscuit line is Pet Pride's bread and butter. You'll see Small, Medium, and Large Biscuits in a "5 Meaty Flavors" variety, plus dedicated Peanut Butter, Milk, and Gravy flavor bags, typically sold in 5-pound and 10-pound sizes.Chews (Beefhide Rings, Twist Chews, Rawhide Rolls, Collagen Braids)For dogs that need something to gnaw on, Pet Pride offers Beefhide Ring Chews, Beefhide Twist Chews, a 10-inch Rawhide Roll Chew, and Collagen Braid Chews. These are aimed at longer chewing sessions rather than quick training rewards.Jerky & Meat-Based TreatsThe Chicken Jerky, Wag'n Strips (Bacon Cheese flavor), Wag'n Sticks (Real Beef), Triple Flavor Kabobs, and Pizzle Braids round out the meat-forward options. A Natural Smokey Beef Rib Bone is also part of the lineup for dogs that handle harder chews well.Dental Treats (Chews & Sticks)Pet Pride's dental range includes Small Dental Chews (Original flavor) and Small Dental Sticks (Fresh Mint), designed to support breath freshness and light tartar control alongside regular brushing — not as a replacement for it.Table 1: Complete Pet Pride Dog Treats Product LineupProduct Category Common Sizes Biscuits (5 Meaty Flavors) Biscuit 5 lb, 10 lb Peanut Butter Biscuits Biscuit 5 lb Milk Flavor Biscuits Biscuit 24 oz Beefhide Ring Chews Chew Single unit Beefhide Twist Chews Chew 20 ct 10" Rawhide Roll Chew Chew Single unit Collagen Braid Chews Chew 5 ct Chicken Jerky Jerky Varies Wag'n Strips (Bacon Cheese) Jerky-style Varies Natural Smokey Beef Rib Bone Meat chew 3 ct Small Dental Chews Dental 45 ct Small Dental Sticks (Fresh Mint) Dental 5.08 oz Is Pet Pride Long Lasting Chews Good for Dogs?Yes, with caveats — Pet Pride's Long Lasting Chews (the rawhide rolls, beefhide rings, and rib bones) genuinely occupy dogs for extended chewing sessions, but they carry the same digestibility concerns as any rawhide or beefhide product, and supervision is strongly recommended.Ingredient Breakdown of the Long Lasting Chews LineThese chews are primarily made from processed beefhide, which is compressed and shaped rather than left as a natural rawhide strip. That processing makes them more uniform in texture, but it doesn't change the underlying digestibility profile that rawhide products are known for.How Long They Actually Last (Real Feedback)Owner feedback suggests the chews genuinely deliver on "long lasting" for moderate chewers, often stretching a single chew across several sessions. Aggressive chewers, however, can work through them much faster, which shortens the value proposition significantly.Choking & Digestibility ConsiderationsLike all rawhide-based chews, there's a real risk if large pieces are swallowed rather than chewed down gradually. Always supervise your dog with these chews, remove them once they get small enough to swallow whole, and avoid giving them to dogs with a history of gulping food.Pet Pride Ingredient Analysis (Dry Matter Basis)Understanding a treat's nutrition means looking past the marketing and into the dry matter basis (DMB) — the nutrient percentages once moisture is removed from the equation. This is the only fair way to compare products with different water content.Protein, Fat & Carbohydrate BreakdownIndependent nutrient analysis of Pet Pride's dog food formulas (which shares ingredient philosophy with the treat line) shows a composition leaning toward higher carbohydrate content, largely from corn and wheat, compared to premium competitors that prioritize animal protein first.Table 2: Pet Pride Dry Matter Basis Nutrition EstimateNutrient Approximate DMB % Category Standard Crude Protein ~29% Moderate Crude Fat ~20% Moderate Estimated Carbohydrates ~43% Above average Fiber Varies by SKU Standard What "Meat Meal" and By-Products Actually MeanMany Pet Pride treats list meat meal or animal by-products rather than a named whole meat like "chicken" or "beef" as the first ingredient. Meat meal isn't inherently unsafe — it's a concentrated protein source — but when the specific animal source isn't disclosed, it becomes harder to rule out for dogs with food sensitivities.Is Pet Pride Good for Dogs?For most healthy adult dogs eating these as occasional treats rather than meal replacements, Pet Pride dog treats are reasonably safe — but they're not a premium-tier product, and that distinction matters for how you should use them.Nutritional ProsOn the plus side, Pet Pride treats are affordable, widely available if you shop at Kroger-family stores, and haven't shown any treat-specific safety issues in over a decade. For dogs without allergies or sensitivities, moderate feeding poses low risk.Ingredient-Quality ConsOn the downside, the reliance on corn, wheat, and undisclosed meat sources puts this brand behind premium competitors on ingredient transparency. If your dog has a grain sensitivity or a known protein allergy, Pet Pride's labels won't give you enough information to feed confidently.Best-Suited Dog TypesPet Pride treats tend to work best for budget-conscious owners with healthy, non-allergic adult dogs, and for larger breeds that can handle bigger biscuit sizes. Small dogs and dogs with dietary sensitivities are better served by a more targeted, ingredient-transparent brand.AAFCO & WSAVA Compliance CheckAAFCO (Association of American Feed Control Officials) sets nutrient adequacy standards for pet food, while WSAVA (World Small Animal Veterinary Association) offers additional, stricter guidelines many vets recommend looking for.What Compliance Means for Treats vs. Complete DietsHere's an important distinction competitors often skip: treats are not required to meet full AAFCO nutritional adequacy statements the way complete diets are, because they're meant to make up a small fraction of daily calories (generally under 10%). So a treat lacking a full nutrient profile isn't automatically a red flag — that's just how treats are regulated.Where Pet Pride Meets — and Falls Short of — GuidelinesPet Pride's complete dog food formulas do carry AAFCO adequacy statements, but the brand doesn't publicly meet the more rigorous WSAVA manufacturing and research disclosure standards that premium brands often highlight. That's not unique to Pet Pride — most budget and mid-tier brands share this gap.Grain-Free & DCM Safety DiscussionDCM (Dilated Cardiomyopathy) has been a major topic in pet nutrition after the FDA investigated a potential link between certain grain-free diets and heart disease in dogs.Does Pet Pride Use Grain-Free Formulas?Pet Pride's core lineup is not marketed as grain-free — most formulas include corn and wheat rather than avoiding grains entirely. This actually works in the brand's favor regarding the DCM concern, since the FDA's investigation centered specifically on grain-free formulations using high levels of legumes like peas and lentils.Treats vs. Complete-Diet DCM Risk (Important Distinction)Even if a formula were grain-free, the DCM concern applies almost entirely to complete, daily diets — not occasional treats making up a small percentage of caloric intake. This is a nuance worth understanding: don't let DCM headlines scare you away from an occasional treat purely based on grain-free labeling.Pet Pride Recall History — Full TimelineRecall history is one of the most important — and most searched — factors before buying any pet product, so here's the complete, dual-verified picture.The 2010 Aflatoxin Recall (What Happened, Which Products)Pet Pride was named in a 2010 recall tied to aflatoxin, a toxic mold byproduct, which primarily affected Pet Pride Cat Food and a kitten formula. The same recall wave also covered Old Yeller and Kroger Value branded pet food sold across 19 states.Were Any Treats Ever Recalled? (Spoiler: No)This is the detail most competitor articles miss entirely: no Pet Pride dog treats — biscuits, chews, or jerky — have ever appeared in any FDA recall record. The 2010 recall was limited to dry kibble and canned food formulas, not the treat line covered in this review.Kroger Parent Company Recall CheckChecking Kroger as the parent company separately, the most relevant recent pet-related recall involved Abound Chicken and Brown Rice Dog Food — a different Kroger private-label brand — due to elevated Vitamin D levels. That recall has since been completed and closed by the FDA, and it did not involve Pet Pride products.Table 3: Pet Pride & Kroger Recall TimelineYear Product/Brand Issue Treats Involved? 2010 Pet Pride Cat/Kitten Food, Old Yeller, Kroger Value Aflatoxin contamination No Recent (completed) Abound Dog Food (separate Kroger brand) Elevated Vitamin D No What Are Signs of a Bad Dog Treat?Knowing the warning signs helps you evaluate not just Pet Pride, but any treat you pick up in the future.Red Flags in Ingredient ListsWatch for vague terms like "animal digest," undisclosed meat sources, artificial colors with no functional purpose, and excessive use of sugar or corn syrup. A long list of preservatives with unpronounceable names is also worth scrutinizing.How Pet Pride Measures Up Against These Warning SignsPet Pride avoids the worst offenders — no artificial coloring controversies, no sugar-heavy formulas — but it does use undisclosed meat meal and animal by-products in several SKUs, which lands it in a middle-ground category rather than a clear pass or fail.What Dog Treats Should I Avoid? Common Problem IngredientsGenerally, steer clear of treats loaded with propylene glycol, artificial preservatives like BHA/BHT in high amounts, added sugars, and any product with a history of repeated safety recalls within the last few years.Does Pet Pride Contain Any of These?Pet Pride's formulas don't rely on propylene glycol or heavy added sugars, and the brand has no recent recall activity tied to its treats specifically. It's not ingredient-list perfect, but it doesn't fall into the "actively avoid" category either.What Is the Safest Brand of Dog Treats?There's no single universally "safest" brand — safety depends on ingredient sourcing, manufacturing transparency, and recall history combined. Brands with named meat sources, WSAVA-aligned manufacturing disclosure, and clean multi-year recall records generally score highest on safety.How Pet Pride Compares to Milk-BonePet Pride's own packaging invites the comparison, marketing itself as "compare to Milk-Bone® Flavor Snacks." In practice, the two are similarly positioned as mainstream, moderately priced biscuit brands — neither is a premium, ingredient-forward product, and both rely on grain-based fillers.How Pet Pride Compares to Other Budget BrandsTable 4: Pet Pride vs. Competitor BrandsBrand Protein Source Recall History (Recent) Price Tier Best For Pet Pride Meat meal (undisclosed source) None (treats) Budget Healthy adult dogs, larger breeds Milk-Bone Named meat by-products Occasional, historical Budget-mid Everyday training rewards Premium grain-inclusive brands Named whole meat Rare Mid-premium Allergy-sensitive dogs Pet Pride Pricing — Is It Actually Cheaper?Price is the main reason shoppers consider Pet Pride in the first place, so here's what the numbers actually show across different Kroger banners.Price-Per-Ounce Across Kroger BannersPricing varies more than you'd expect for a single private-label brand — the same Small Biscuits (5 lb) bag ranged from $12.29 at Kroger to $16.99 at Mariano's, a meaningful difference for a supposedly standardized product line.Table 5: Pet Pride Price-Per-Ounce ComparisonProduct Size Price Range Approx. $/oz Small Biscuits (5 Flavors) 5 lb $12.29–$16.99 $0.15–$0.21 Medium Biscuits (Peanut Butter) 5 lb $7.99 $0.10 Large Biscuits (Milk Flavor) 24 oz $3.19 $0.13 Small Dental Sticks (Fresh Mint) 5.08 oz $10.99 $0.87 Small Dental Chews 45 ct $7.99 ~$0.10 Beefhide Ring Chew Single $6.99–$16.99 Varies widely Amazon Third-Party Pricing WarningBecause Pet Pride is a Kroger-exclusive private label, any listing you see on Amazon is coming from a third-party reseller, not an official retail channel. Pricing there tends to run higher and less reliable — your best bet for accurate pricing is always checking your local Kroger-family store directly.Weight-Based Feeding Guide for Pet Pride TreatsTable 6: General Weight-Based Feeding GuideDog Weight Suggested Daily Treat Portion Notes Under 15 lbs 1 small biscuit or ¼ dental chew Watch calorie intake closely 15–35 lbs 1–2 small/medium biscuits Fine for most healthy adults 35–70 lbs 2 medium biscuits or 1 large Ideal weight range for the brand Over 70 lbs 1–2 large biscuits or 1 chew Larger breeds handle chew size bestAs a general rule, treats should never exceed 10% of your dog's daily caloric intake — a good habit regardless of which brand you're feeding.Real Owner Reviews — What People Are Actually Saying Positive FeedbackSeveral long-term feeders report no sketchy fillers causing issues, a visible improvement in coat glossiness, and appreciation for the reasonable price point compared to name-brand treats.Common Complaints (Size, Palatability)On the other side, some owners — particularly with larger or pickier breeds — noted the biscuits ran large and were harder for smaller dogs to chew comfortably, and a few dogs simply weren't as enthusiastic about the flavor compared to competing treats.Final Verdict — Should You Buy Pet Pride Dog Treats?Pet Pride dog treats are a reasonable, budget-friendly pick for healthy adult dogs without food sensitivities — especially if you're already shopping at a Kroger-family store and want an affordable treat option with a clean safety record. They're not a premium, ingredient-forward brand, and owners of small breeds or allergy-prone dogs should look elsewhere. But for straightforward, moderate treating, this brand does what it promises without cutting corners on safety.Frequently Asked QuestionsIs Pet Pride good for dogs? Yes, for most healthy adult dogs given as occasional treats — it's not premium quality, but it's safe with no treat-specific recall history.Who manufactures Pet Pride dog food? Kroger owns the brand but outsources manufacturing to a third-party co-packer, as is standard for most grocery private labels.Is Pet Pride Long Lasting Chews good for dogs? Yes for moderate chewers, but supervise closely — like all rawhide-based chews, they carry choking and digestibility risks if swallowed in large pieces.What is the safest brand of dog treats? No single brand is universally safest; look for named meat sources, transparent manufacturing, and a clean recent recall history.What are signs of a bad dog treat? Watch for vague terms like "animal digest," undisclosed meat sources, artificial coloring, and heavy added sugars.What dog treats should I avoid? Avoid treats with propylene glycol, high artificial preservative levels, added sugars, or a recent history of repeated recalls.This article is not sponsored, affiliated, or a paid advertisement in any way. It is written strictly for educational and informational purposes. Any brand names or links mentioned are included only for your reference and convenience — we have no partnership, endorsement, or business relationship with any brand named above.

Recall transparency is where most reviews either skip the topic entirely or rely on an outdated automated widget. Here’s what we verified directly.

YearProductCauseCompany Responsible
2026Rawbble (all recipes)None on record—
2026Liberty (all recipes)None on record—
2013BIXBI-branded treatsSalmonella contaminationKasel Associated Industries (third-party co-packer)

As of 2026, neither Rawbble nor Liberty has ever been directly recalled. The one historical incident tied to the BIXBI name happened in 2013, when a third-party contract manufacturer, Kasel Associated Industries, was found responsible for salmonella contamination affecting multiple pet food brands it produced for — not just BIXBI.

Why This Matters for Trust

BIXBI wasn’t alone in that 2013 incident; several other brands manufactured by Kasel were affected industry-wide, and Kasel itself ceased operations shortly after. Since then, BIXBI has shifted its emphasis toward in-house batch testing for salmonella and heavy metals before shipping — a response that suggests the brand took the lesson seriously rather than treating it as a one-off PR problem.

BIXBI Rawbble Recipe-by-Recipe Ratings

RecipeProtein (DMB)Best For
Chicken34.8%Everyday feeding, most dogs
Beef~36%Active or working dogs
Duck~33%Dogs with chicken sensitivities
Lamb~35%Novel-protein rotational feeding
Pork~34%Dogs needing a limited-ingredient option

The Duck recipe is the go-to pick if your dog reacts to chicken, which remains one of the most common protein sensitivities in dogs. Meanwhile, the Beef recipe carries slightly higher fat content, making it a reasonable option for active or working breeds burning more calories daily.

BIXBI Rawbble Pricing: Full Price-Per-Pound Breakdown

This is the section competitors leave out almost entirely — and it’s often the deciding factor for pet owners comparing brands.

Pack SizePricePrice Per Pound
4 lb (dry)$22.99$5.75/lb
12 lb bundle (dry)$62.07$5.18/lb
24 lb (dry)$99.99$4.17/lb
12 oz (freeze-dried)~$26–$28~$35/lb
26 oz (freeze-dried)$58.89~$36/lb

Pricing verified via Chewy’s official BIXBI storefront listings; Amazon pricing is cart-gated and should be confirmed at checkout before purchase.

Is Rawbble Worth the Price?

Buying the 24-lb bag brings your cost down to roughly $4.17 per pound, which lands in the mid-range for grain-free premium kibble — cheaper than Orijen or Acana, but pricier than budget grain-free brands. For a medium 40-lb dog eating about 2.5 cups daily, you’re looking at roughly $2.20–$2.60 per day, a reasonable cost for a meat-first, grain-free formula.

Rawbble vs. Liberty: Which BIXBI Line Should You Choose?

FactorRawbbleLiberty
PositioningEveryday grain-freePremium fresh-meat forward
Fresh meat contentModerateHigher
Price per pound (24 lb)~$4.17~$5–$6+
Grain optionsGrain-free onlyGrain-free and ancient grains
Best forBudget-conscious, everyday feedingOwners prioritizing max fresh-meat ratio

If you want BIXBI’s quality standards without the premium price tag, Rawbble is the practical choice. If you’re comfortable paying more for a higher fresh-meat percentage and want the option of an ancient-grains recipe, Liberty edges ahead — though the price gap has grown noticeably in recent years, based on customer pricing complaints on Chewy.

Which Food Is Better? Neither wins outright — Rawbble wins on value, Liberty wins on premium positioning. Choose based on budget and whether grain-inclusive options matter to you.

Weight-Based Feeding Guide

Dog’s WeightDaily Feeding Amount
Up to 10 lbs1/4 – 1 cup
11–25 lbs1 – 1 3/4 cups
26–50 lbs1 3/4 – 2 3/4 cups
51–75 lbs2 3/4 – 3 3/4 cups
76–100+ lbs3 3/4 – 5 cups

Transitioning Your Dog Safely

Switch gradually over 7–10 days, mixing increasing amounts of Rawbble into your dog’s current food. Starting at 25% Rawbble and working up to 100% helps avoid the digestive upset that comes with any abrupt food change, especially with a new protein source or fiber profile.

How BIXBI Rawbble Compares to Other Premium Brands

BrandProtein (DMB)Price/lb (largest bag)Grain Status
BIXBI Rawbble34.8%$4.17Grain-free
Acana~38–40%$4.50–$5.50Grain-free
Instinct~40%+$5–$6Grain-free
Open Farm~35–38%$4.50–$5.50Grain-free

Rawbble undercuts most of its direct competitors on price while staying within a comparable protein range — it just doesn’t hit the very top-tier protein percentages that Acana or Instinct advertise.

How BIXBI Rawbble Compares to Other Premium Brands

Pros and Cons of BIXBI Rawbble

ProsCons
No recalls tied directly to BIXBI manufacturingLegume-heavy formula falls under DCM scrutiny
Named meat as first ingredientNo feeding trials disclosed
Competitive price-per-pound vs. similar brandsOmega-6:3 ratio not published
Freeze-dried raw coating adds palatabilityPrice has risen noticeably in recent years
Chelated minerals for better absorptionNot ideal for dogs at elevated cardiac risk

Real Customer Reviews and Common Complaints

Across verified Chewy reviews, Rawbble and Liberty both maintain strong ratings — Liberty’s Original Recipe sits at 4.5 out of 5 stars. Pet owners consistently praise improved stool quality, shinier coats, and dogs “finally eating enthusiastically” after switching from grain-inclusive brands.

The most common complaint isn’t about the food’s quality — it’s about price increases over time, with some long-time customers noting jumps of 30–40% on certain SKUs. A smaller number of reviewers report occasional itching or loose stools, typically tied to the legume content or a specific protein sensitivity rather than a formulation flaw.

Frequently Asked Questions

Is BIXBI a good dog food brand? Yes — BIXBI earns consistently strong third-party ratings, uses named-meat proteins, and has no recalls tied directly to its own manufacturing.

Is BIXBI dog food grain-free? Rawbble is grain-free across all recipes; BIXBI’s Liberty line offers both grain-free and grain-inclusive ancient grains options.

Are BIXBI dog treats safe? Current BIXBI treats have no active recalls; a 2013 salmonella recall was tied to third-party co-packer Kasel Associated Industries, not a BIXBI manufacturing failure.

Why don’t vets like grain-free dog food? Some vets stay cautious because the FDA is investigating a possible link between grain-free, legume-heavy diets and dilated cardiomyopathy (DCM) in dogs.

What makes BIXBI dog food unique? BIXBI combines named-meat proteins with USDA-inspected sourcing, in-house salmonella and heavy-metal testing, and a freeze-dried raw coating most competitors skip.

Who owns BIXBI? BIXBI was founded by James Crouch and remains an independently owned, Boulder, Colorado–based company.

Final Verdict: Is BIXBI Rawbble Worth Buying?

BIXBI Rawbble dog food earns its reputation as a solid mid-tier grain-free option — strong protein content, transparent sourcing, and a clean recall record for its own manufacturing. It’s not the highest-protein grain-free food on the shelf, but it’s priced fairly for what you get, and the added taurine fortification shows the brand is at least aware of the DCM conversation.

If your dog has no cardiac risk factors, Rawbble is a reasonable, well-priced choice. If you’re feeding a breed prone to heart issues, loop in your vet before committing to any legume-heavy grain-free diet — not because Rawbble specifically has failed dogs, but because the broader science is still developing.

Conclusion

Choosing the right food for your dog comes down to balancing nutrition, safety, and price — and BIXBI Rawbble dog food holds up reasonably well across all three when you look past the marketing copy. From verified DMB nutrition numbers to a clean recall record and honest pricing math, you now have what you need to decide with confidence, not guesswork.

Disclaimer: This article is written for educational and informational purposes only. It is not sponsored, affiliated, or a paid advertisement in any way. Any brand names, product links, or retailers mentioned are included purely for your reference and convenience — we have no business relationship with BIXBI Rawbble dog food Brands, Chewy, Amazon, Target, or any other brand named here. Always check current pricing and consult your veterinarian before changing your dog’s diet or treat routine.

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